# ELPOZO: Omnichannel campaign in web development & UX

Canonical source: [ELPOZO: Omnichannel campaign in web development & UX](https://multiconversion.com/en/case-studies/elpozo/)
Language: en

> +284% conversions in the ELPOZO project. Campaign strategy and creative concept together with the client and BSV Producción.

Available versions: [es](https://multiconversion.com/proyectos/elpozo/index.md) · [en](https://multiconversion.com/en/case-studies/elpozo/index.md) · [pt](https://multiconversion.com/pt/projetos/elpozo/index.md)

Multiconversion experience · Food & FMCG

+284% conversions in the ELPOZO project.

Multiconversion team · Page reviewed: 1 November 2026

## The challenge

ELPOZO wanted to connect with its audience through the “La calle de mis abuelos” campaign, strengthen emotional ties with the brand and encourage participation on social media.

## What we did

-   Campaign strategy and creative concept together with the client and BSV Producción.
-   Campaign landing page development and user experience design.
-   Optimisation of interaction points to encourage participation and conversion.

## Result

+284% conversions in the ELPOZO project.

Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.

## How to interpret this result

The result concerns conversions in this project. It does not express sales, revenue or an expected outcome for other campaigns.

## Related services

-   [Conversion Design](https://multiconversion.com/en/services/conversion-design/)
-   [Web Development](https://multiconversion.com/en/services/web-development/)

-   [Food & FMCG](https://multiconversion.com/en/sectors/food-fmcg/)
-   [Discuss a similar project](https://multiconversion.com/en/contact/#formulario)

## What this case study documents

Multiconversion describes the work delivered and the reported project outcome. The figure was confirmed by the agency; it is not presented as an independent audit. The complete measurement report is not published.

## Applying this experience to another project

Scope depends on your objectives, available data and team resources. Previous experience helps assess fit; it does not determine the outcome of a new project.

-   [Services and scope for this sector](https://multiconversion.com/en/sectors/food-fmcg/)
-   [Guide to comparing agencies and proposals](https://multiconversion.com/en/sectors/food-fmcg/guide/)

let’s start

## Let’s review your project

Tell us about your situation and what you need to improve. We will agree the scope of a diagnostic and a work proposal.

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