# HOTELES RH: Omnichannel strategy for a hotel chain

Canonical source: [HOTELES RH: Omnichannel strategy for a hotel chain](https://multiconversion.com/en/case-studies/hoteles-rh/)
Language: en

> −38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel. Design and implementation of the hotel group’s digital marketing…

Available versions: [es](https://multiconversion.com/proyectos/hoteles-rh/index.md) · [en](https://multiconversion.com/en/case-studies/hoteles-rh/index.md) · [pt](https://multiconversion.com/pt/projetos/hoteles-rh/index.md)

Multiconversion experience · Tourism & Hotels

−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.

Multiconversion team · Page reviewed: 1 November 2026

## The challenge

Hoteles RH wanted to increase direct-channel sales and offer a distinctive digital experience, from discovering a hotel to making a booking.

## What we did

-   Design and implementation of the hotel group’s digital marketing strategy.
-   PPC campaigns, SEO, programmatic advertising and automated email marketing.
-   Web analytics, segmentation, A/B testing and experience improvements across the corporate website and individual hotel microsites.

## Result

−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.

Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.

## How to interpret this result

CPA expresses the cost per acquisition in the direct channel. The reduction alone does not describe the group’s margin, occupancy or overall profitability.

## Related services

-   [Google Ads](https://multiconversion.com/en/services/google-ads/)
-   [Conversion Design](https://multiconversion.com/en/services/conversion-design/)
-   [Email Marketing](https://multiconversion.com/en/services/email-marketing/)

-   [Tourism & Hotels](https://multiconversion.com/en/sectors/tourism-hotels/)
-   [Guide to choosing an agency in this sector](https://multiconversion.com/en/sectors/tourism-hotels/guide/)
-   [Discuss a similar project](https://multiconversion.com/en/contact/?sector=turismo-y-hoteles&interes=diagnostico-sectorial#formulario)

## What this case study documents

Multiconversion describes the work delivered and the reported project outcome. The figure was confirmed by the agency; it is not presented as an independent audit. The complete measurement report is not published.

## Applying this experience to another project

Scope depends on your objectives, available data and team resources. Previous experience helps assess fit; it does not determine the outcome of a new project.

-   [Services and scope for this sector](https://multiconversion.com/en/sectors/tourism-hotels/)
-   [Guide to comparing agencies and proposals](https://multiconversion.com/en/sectors/tourism-hotels/guide/)

let’s start

## Let’s review your project

Tell us about your situation and what you need to improve. We will agree the scope of a diagnostic and a work proposal.

📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com