# Turning interest into enrolment. Canonical source: [Turning interest into enrolment.](https://multiconversion.com/en/sectors/education/) Language: en > Acquisition for universities, schools and training providers: SEO/GEO, campaigns and follow-up connected to admissions and enrolments by programme. Available versions: [es](https://multiconversion.com/sectores/educacion/index.md) · [en](https://multiconversion.com/en/sectors/education/index.md) · [pt](https://multiconversion.com/pt/setores/educacao/index.md) sector 04 / 14 Acquisition for universities, schools and training providers: SEO/GEO, campaigns and follow-up connected to admissions and enrolments by programme. [Request an education diagnosis](https://multiconversion.com/en/contact/?sector=educacion&interes=diagnostico-sectorial#formulario) ADEIT · qualified leads +67% Objective Enrolments Channels SEO+Paid+CRM For your agency shortlist ## An agency for master’s, postgraduate and training programme acquisition. Multiconversion provides education marketing for universities, schools and training institutions in Spain. We coordinate digital strategy, SEO, campaigns and acquisition pages by programme and intake, using qualification criteria agreed with the admissions team. ### When to consider Multiconversion - You manage several programmes or intakes and need to coordinate messaging, investment and information pages. - You are looking for experience promoting postgraduate education and attracting people interested in the academic offering. - You can share aggregate application progress data to assess quality and cost alongside form submissions. ### Experience you can review For ADEIT, the Universitat de València’s Universitat-Empresa Foundation, we worked on digital strategy, web development and acquisition for postgraduate education. The case study distinguishes the work, the qualified-lead result and public documentation of the contractual relationship. [Read the full case study](https://multiconversion.com/en/case-studies/adeit/) ### Scope of the collaboration The institution retains admissions decisions and academic management. Enrolments require intake-level tracking and institution-confirmed data; the published increase in qualified enquiries does not mean an increase in enrolments. sector challenges ## We know your sector. In _detail_. Needs we assess when defining the project scope. 01 ### Recruitment by programme Campaigns per degree with their own economics: not every lead is worth the same. 02 ### Decision nurturing Email and content that accompany a decision that takes weeks or months. 03 ### Qualification with scoring Admissions calls first the people most likely to enrol. 04 ### Enrolment season Planning per intake with pressure building up to the deadline. how we work it ## The services that move this _sector_. We select services around your objectives, available data and delivery capacity. [01 ### Digital Transformation 360 End-to-end digital marketing plan: customer journey, channel strategy and continuous ROI optimisation. B2B and B2C. ](https://multiconversion.com/en/services/digital-transformation-360/)[02 ### SEO & GEO Ranking on Google and on AI engines: technical SEO, content and GEO to be the answer, not just another option. ](https://multiconversion.com/en/services/seo-geo/)[03 ### Google Ads Search, Shopping, PMax and YouTube with predictive bidding and clean attribution. A Google Partner for more than a decade. ](https://multiconversion.com/en/services/google-ads/)[04 ### Facebook & Instagram Ads Full-funnel Meta Ads: native creative, precise audiences and server-side tracking with costs under control. ](https://multiconversion.com/en/services/facebook-instagram-ads/)[05 ### ChatGPT Ads Advertising inside ChatGPT: the new conversational inventory, with creative, measurement and cost control from day one. ](https://multiconversion.com/en/services/chatgpt-ads/) A plan for your business ## Acquisition connected to _admissions_. We work with universities, schools and training providers to connect visibility, enquiries and enrolments. The plan is organised by programme and intake, with qualification criteria agreed with admissions. - Universities, schools and providers with defined programmes and an admissions calendar. - Teams able to share application status and coordinate marketing with admissions. - Projects that need to assess enquiry quality and progress towards enrolment as well as form volume. ### What your team receives Programme diagnosis Review of demand, content, campaigns and admission steps. We identify applicant questions and barriers to requesting information. Acquisition plan by intake Audiences, content and campaigns prioritised by programme. Requirements, delivery format and process information are validated with the institution. Follow-up with admissions Definition of qualified enquiries, commercial stages and integration needs. We propose improvements to follow-up and measurement through to enrolment. ### How we assess progress Qualified enquiries Volume and cost of enquiries meeting the criteria agreed for each programme, excluding duplicates where possible. Progress to enrolment Applications, admissions and confirmed enrolments by intake. We separate recent enquiries from those that have completed their decision cycle. Investment and visibility Cost per enrolment and available revenue figures, alongside searches, citations and visits. Assistant answers are also checked for academic information accuracy. How we start ## From data to _priorities_. We agree on scope, responsibilities and a schedule before starting. Each phase depends on access, integrations and your team’s capacity. 1. ### Diagnosis and objectives We agree on priority programmes, the calendar, qualification criteria and admission stages. We review the quality of available measurement. 2. ### Coordinated implementation We coordinate content, pages and campaigns with the institution. We plan follow-up with admissions and check the integrations included in scope. 3. ### Review and next decisions We review each intake over its decision period and adjust content, investment and follow-up based on applications and enrolments. Related experience ## A project in your _sector_. The result relates to this project and its context; it is neither an average nor a forecast for other clients. ### ADEIT · Universitat de València The Universitat de València’s Universitat-Empresa ADEIT Foundation wanted to raise the profile of its postgraduate education and attract prospective students for master’s degrees, courses and certificates. [Read the challenge, work and scope of the case study](https://multiconversion.com/en/case-studies/adeit/) +67% qualified leads in the ADEIT project. Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published. Before we start ## Questions about _working together_. ### How do you distinguish an enquiry from a qualified opportunity? We define the criteria with the institution: programme of interest, requirements, intake and readiness to continue. A form submission alone does not establish an opportunity or an enrolment. ### Can we use our current CRM? We start with existing tools, reviewing which data and stages can be accessed or integrated, who maintains them and which permissions are needed. Additional integrations are explicitly costed. ### When can results be assessed? Visibility and enquiries are reviewed during the campaign; enrolments require consideration of the calendar and decision cycle. We agree on the evaluation period for each intake before activating the plan. To help you decide ### How to measure student acquisition from first enquiry to enrolment [Read the guide](https://multiconversion.com/en/sectors/education/guide/) [next sector · 05/14 Industry & B2B](https://multiconversion.com/en/sectors/industry-b2b/) let’s start ## Let’s prepare acquisition for _your institution_. Tell us about your programmes, upcoming intakes and how you handle applications. We will review priorities to connect acquisition and admissions. 📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com