# E-commerce that scales with margin. Canonical source: [E-commerce that scales with margin.](https://multiconversion.com/en/sectors/retail-ecommerce/) Language: en > Marketing for active ecommerce businesses: acquisition, catalogue, conversion and retention with margin and operational capacity in mind. Available versions: [es](https://multiconversion.com/sectores/retail-y-ecommerce/index.md) · [en](https://multiconversion.com/en/sectors/retail-ecommerce/index.md) · [pt](https://multiconversion.com/pt/setores/retalho-e-ecommerce/index.md) sector 03 / 14 Marketing for active ecommerce businesses: acquisition, catalogue, conversion and retention with margin and operational capacity in mind. [Request an ecommerce diagnosis](https://multiconversion.com/en/contact/?sector=retail-y-ecommerce&interes=diagnostico-sectorial#formulario) Geographical Norway · year 1 €4.2M Objective Margin Measurement Net sales For your agency shortlist ## An agency connecting acquisition, the store and repeat purchases. Multiconversion supports brands and online stores in Spain that need to coordinate Google Ads, SEO, email marketing and conversion optimisation. The plan connects acquisition with the catalogue, the buying experience and the financial data the business can share. ### When to consider Multiconversion - You want campaigns, product pages and email automations to support the same commercial objective. - You need to decide where to grow, considering margin, returns, stock and new customer acquisition costs. - You need strategy, development and marketing support for a launch or to improve an operating store. ### Experience you can review The Geographical Norway project combined entry into the Spanish market, ecommerce channel development and Paid Media. The case study identifies the work delivered and the scope of the published first-year revenue. [Read the full case study](https://multiconversion.com/en/case-studies/geographical-norway/) ### Scope of the collaboration The platform, integrations and task ownership are assessed during the diagnosis. A launch case alone does not demonstrate profitability, repeat purchases or equivalent results for an established ecommerce business; those objectives need their own data and assessment. sector challenges ## We know your sector. In _detail_. Needs we assess when defining the project scope. 01 ### Profitable acquisition Google, Meta and marketplaces bidding to margin, not to empty turnover. 02 ### A store that converts Speed, checkout UX and continuous CRO: every visit is worth more. 03 ### Feeds & catalogue Flawless product data on Shopping, DPA and marketplaces. 04 ### Retention & LTV Email, WhatsApp and automations that turn buyers into repeat customers. how we work it ## The services that move this _sector_. We select services around your objectives, available data and delivery capacity. [01 ### Custom Software Development Platforms, integrations and internal applications built around your operation, not the other way round. ](https://multiconversion.com/en/services/custom-software-development/)[02 ### Google Ads Search, Shopping, PMax and YouTube with predictive bidding and clean attribution. A Google Partner for more than a decade. ](https://multiconversion.com/en/services/google-ads/)[03 ### Facebook & Instagram Ads Full-funnel Meta Ads: native creative, precise audiences and server-side tracking with costs under control. ](https://multiconversion.com/en/services/facebook-instagram-ads/)[04 ### ChatGPT Ads Advertising inside ChatGPT: the new conversational inventory, with creative, measurement and cost control from day one. ](https://multiconversion.com/en/services/chatgpt-ads/)[05 ### SEO & GEO Ranking on Google and on AI engines: technical SEO, content and GEO to be the answer, not just another option. ](https://multiconversion.com/en/services/seo-geo/)[06 ### Artificial Intelligence & automation Predictive models, agents and process automation applied to marketing and sales. ](https://multiconversion.com/en/services/artificial-intelligence/)[07 ### Email Marketing Automation, segmentation and campaigns that turn your database into recurring revenue. ](https://multiconversion.com/en/services/email-marketing/) A plan for your business ## Ecommerce acquisition with _margin objectives_. We connect SEO and AI assistant visibility, advertising, catalogue and conversion for active ecommerce businesses. We prioritise growth that operations can support and that makes sense after discounts, returns and costs. - Online stores and brands with sales, a catalogue and data to establish a baseline. - Teams able to coordinate marketing with stock, logistics and customer service. - Businesses seeking ongoing acquisition and retention work with shared profitability criteria. ### What your team receives Acquisition and store diagnosis Review of campaigns, categories, product pages, measurement and the purchase journey to identify friction and opportunities. Acquisition and catalogue plan SEO/GEO, campaign and feed priorities by category, stock and market. The proposal distinguishes advertising investment, production and integrations. Conversion and retention plan Navigation and checkout tests, segmentation and proposed automations. We agree on what is implemented, who delivers it and which data is needed. ### How we assess progress Net sales and margin Revenue after discounts and returns, including product and operating costs when available. ROAS is interpreted alongside these figures. Acquisition and repeat purchases New customer acquisition cost, repeat purchases and cohort value, with consistent definitions and comparable periods. From recommendation to order Visibility for purchase queries, citations, visits and identifiable orders. We distinguish traffic origin from the results attributed by each platform. How we start ## From data to _priorities_. We agree on scope, responsibilities and a schedule before starting. Each phase depends on access, integrations and your team’s capacity. 1. ### Diagnosis and objectives We review the catalogue, investment, sales and returns. We define available margin data, segments and how to identify a new customer. 2. ### Coordinated implementation We prioritise categories and markets. We coordinate campaigns, content, feeds and purchase improvements with the store and operations teams. 3. ### Review and next decisions We review results by category and cohort, adjusting the plan for profitability, stock, returns and service capacity. Related experience ## A project in your _sector_. The result relates to this project and its context; it is neither an average nor a forecast for other clients. ### GEOGRAPHICAL NORWAY The Geographical Norway project focused on launching the brand in the Spanish market and developing its e-commerce channel. [Read the challenge, work and scope of the case study](https://multiconversion.com/en/case-studies/geographical-norway/) €4.2 million in revenue in the first year of the Geographical Norway project. Source: Multiconversion. This figure covers the project’s first year. A revenue breakdown by channel and advertising attribution are not published. Before we start ## Questions about _working together_. ### Can you work with our existing ecommerce platform? We first assess the store, its integrations and available access. We propose improvements to the existing infrastructure where viable and detail development dependencies before starting. ### How do you assess a campaign with strong ROAS? We also review discounts, returns, margin, new customers and repeat purchases. High ROAS alone does not establish profitability or prove all sales are incremental. ### What should we prepare for a proposal? Your catalogue and priority markets, current investment, sales, available costs and main operational constraints. This context lets us define deliverables, fees, media investment and additional work. To help you decide ### How to assess an agency by margin and acquisition cost, beyond ROAS [Read the guide](https://multiconversion.com/en/sectors/retail-ecommerce/guide/) [next sector · 04/14 Education & Training](https://multiconversion.com/en/sectors/education/) let’s start ## Let’s discuss growth for _your ecommerce business_. Tell us what you sell, your markets and what limits growth. We will review the context to propose acquisition, conversion and measurement priorities. 📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com