# More direct bookings, less commission. Canonical source: [More direct bookings, less commission.](https://multiconversion.com/en/sectors/tourism-hotels/) Language: en > Acquisition for hotels and hotel groups: SEO/GEO, campaigns and conversion connected to direct bookings, occupancy and profitability by property. Available versions: [es](https://multiconversion.com/sectores/turismo-y-hoteles/index.md) · [en](https://multiconversion.com/en/sectors/tourism-hotels/index.md) · [pt](https://multiconversion.com/pt/setores/turismo-e-hoteis/index.md) sector 02 / 14 Acquisition for hotels and hotel groups: SEO/GEO, campaigns and conversion connected to direct bookings, occupancy and profitability by property. [Request a hotel diagnosis](https://multiconversion.com/en/contact/?sector=turismo-y-hoteles&interes=diagnostico-sectorial#formulario) Hoteles RH · direct CPA −38% Objective Direct channel Measurement Bookings For your agency shortlist ## An agency to coordinate marketing and direct bookings. Multiconversion is a Valencia-based digital marketing agency working with hotels and hotel groups in Spain. We connect SEO, Google Ads, email marketing and conversion improvements with the booking journey, coordinating with the hotel’s team. ### When to consider Multiconversion - You need a digital plan owner to coordinate campaigns, content and website improvements with marketing and revenue teams. - You want to assess acquisition by property and season, reconciling bookings, cancellations and available cost data. - You are looking for hotel group experience and a proposal that specifies tasks, dependencies and measurement. ### Experience you can review For Hoteles RH, our work covered digital strategy, PPC campaigns, SEO, automated email, analytics and website experience optimisation. The case study explains the direct CPA result and its limitations. [Read the full case study](https://multiconversion.com/en/case-studies/hoteles-rh/) ### Scope of the collaboration The collaboration starts with the existing booking engine and suppliers. Technology changes, integrations and rate decisions are agreed with the people responsible; the scope is defined before contracting. sector challenges ## We know your sector. In _detail_. Needs we assess when defining the project scope. 01 ### Direct bookings Paid search, metasearch, brand campaigns and a booking site optimised to take share from the OTAs. 02 ### Digital revenue management Campaigns synced with occupancy and rates: investing when there is margin. 03 ### Seasonality Planning by season with budgets that follow real demand. 04 ### Loyalty Email and WhatsApp to support the guest relationship and encourage future direct bookings while tracking their cost. how we work it ## The services that move this _sector_. We select services around your objectives, available data and delivery capacity. [01 ### Google Ads Search, Shopping, PMax and YouTube with predictive bidding and clean attribution. A Google Partner for more than a decade. ](https://multiconversion.com/en/services/google-ads/)[02 ### Facebook & Instagram Ads Full-funnel Meta Ads: native creative, precise audiences and server-side tracking with costs under control. ](https://multiconversion.com/en/services/facebook-instagram-ads/)[03 ### ChatGPT Ads Advertising inside ChatGPT: the new conversational inventory, with creative, measurement and cost control from day one. ](https://multiconversion.com/en/services/chatgpt-ads/)[04 ### Artificial Intelligence & automation Predictive models, agents and process automation applied to marketing and sales. ](https://multiconversion.com/en/services/artificial-intelligence/)[05 ### SEO & GEO Ranking on Google and on AI engines: technical SEO, content and GEO to be the answer, not just another option. ](https://multiconversion.com/en/services/seo-geo/)[06 ### Conversion Design Metric-driven visual design: UX, CRO and A/B experimentation focused on results. ](https://multiconversion.com/en/services/conversion-design/)[07 ### Email Marketing Automation, segmentation and campaigns that turn your database into recurring revenue. ](https://multiconversion.com/en/services/email-marketing/) A plan for your business ## Acquisition for hotels with a _direct channel_. We coordinate SEO and AI assistant visibility, campaigns and the booking experience for hotels and groups developing their own channel. The plan connects with occupancy, rates and profitability at each property. - Hotels and groups with their own booking engine and a defined accommodation offering. - Marketing, management or revenue teams able to share booking data and seasonal priorities. - Ongoing projects that need to coordinate acquisition, the website and measurement with internal teams or suppliers. ### What your team receives Direct channel diagnosis Review of the booking journey, measurement, traveller searches and presence on Google and AI assistants. We prioritise obstacles by impact and effort. A plan by property and season Audiences, markets, pages and campaigns with owners and criteria for distributing investment according to availability and objectives. Content and conversion Useful hotel and destination information, proposed booking engine improvements and a test schedule. Each implementation is agreed with the suppliers involved. ### How we assess progress Bookings and acquisition cost Confirmed direct bookings and acquisition cost, with agreed treatment of cancellations and attribution windows. Profitability and channel mix Net revenue, distribution costs and the direct channel’s share, when booking and revenue data are available. Visibility connected to business Search and assistant queries and citations, visits and associated bookings. Mentions are assessed separately from sales. How we start ## From data to _priorities_. We agree on scope, responsibilities and a schedule before starting. Each phase depends on access, integrations and your team’s capacity. 1. ### Diagnosis and objectives We bring together booking, investment and seasonality data. We agree on conversions, priority markets and appropriate access permissions. 2. ### Coordinated implementation We prioritise content, campaign and booking improvements. We coordinate tasks with marketing, revenue and the booking engine supplier. 3. ### Review and next decisions We review results by property, market and season. We decide what to maintain or adjust, taking cancellations, occupancy and costs into account. Related experience ## A project in your _sector_. The result relates to this project and its context; it is neither an average nor a forecast for other clients. ### HOTELES RH Hoteles RH wanted to increase direct-channel sales and offer a distinctive digital experience, from discovering a hotel to making a booking. [Read the challenge, work and scope of the case study](https://multiconversion.com/en/case-studies/hoteles-rh/) −38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel. Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published. Before we start ## Questions about _working together_. ### Do you work with chains and independent hotels? We can work with both. The diagnosis considers properties, markets, the booking engine and available resources to propose a viable scope. ### Do we need to change the booking engine? We start with the hotel’s current system and assess measurement and friction first. If an improvement requires development or a new supplier, we explain the dependency and cost before including it in the project. ### How is the budget defined? The proposal separates fees, advertising spend and content, development or integration work. Scope depends on properties, markets and needs; we also agree on how and when to assess returns. To help you decide ### How to choose an agency to grow direct hotel bookings and measure profitability [Read the guide](https://multiconversion.com/en/sectors/tourism-hotels/guide/) [next sector · 03/14 Retail & E-commerce](https://multiconversion.com/en/sectors/retail-ecommerce/) let’s start ## Let’s review acquisition for _your hotel_. Tell us about your properties, priority markets and direct channel objectives. We will prepare an initial review to define opportunities, scope and next steps. 📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com