# Decisions based on data, not opinions.

Canonical source: [Decisions based on data, not opinions.](https://multiconversion.com/en/services/digital-business/)
Language: en

> CRM, BI and data stack integrated so that management, marketing and sales look at the same number, and decide with it.

Available versions: [es](https://multiconversion.com/servicios/digital-business/index.md) · [en](https://multiconversion.com/en/services/digital-business/index.md) · [pt](https://multiconversion.com/pt/servicos/digital-business/index.md)

service 02 / 13

CRM, BI and data stack integrated so that management, marketing and sales look at the same number, and decide with it.

[Let’s talk about your project](https://multiconversion.com/en/services/digital-business/#contacto)

what’s included

## What we do, in _concrete terms_.

We combine strategy, technology and data to improve your business results.

01

### Data stack

GA4, server-side tracking and your own data warehouse: independence from the platforms.

02

### BI dashboards

Real-time dashboards by role: management, marketing, sales.

03

### CRM integration

HubSpot, Salesforce or Mautic connected to marketing and invoicing.

04

### Multichannel attribution

Data-driven models that give each channel the credit it actually earns.

05

### Business automation

Workflows that remove manual tasks between systems.

06

### Data governance

Quality, consent and GDPR as the foundation, not a patch.

how we work

## Clear method, clear _deliverables_.

Every phase has its scope, duration and KPIs defined in writing. You know what you are buying, when it arrives and how it is measured.

[Request a proposal](https://multiconversion.com/en/services/digital-business/#contacto)

01

### Data map

Inventory of sources, quality and critical gaps.

1–2 wks

02

### Architecture

Stack design: collection, storage, activation.

2 wks

03

### Implementation

Integrations, dashboards and automations.

4–8 wks

04

### Adoption

Team-by-team training and data governance.

Ongoing

connected services

## Connect measurement, campaigns and _sales_.

Start with the problem you need to solve. Each service has its own scope and deliverables.

[

### Web analytics

GA4, Google Tag Manager and conversion tracking connected to your CRM and dashboards.

GA4 GTM Measurement View service](https://multiconversion.com/en/services/web-analytics/)[

### CRM and campaign integration

Connect qualified leads and CRM sales to Google Ads and Meta Ads to measure commercial outcomes.

CRM Offline conversions Google Ads and Meta View service](https://multiconversion.com/en/services/crm-campaign-integration/)[

### Marketing and sales dashboards

Power BI and Looker Studio dashboards bringing together investment, opportunities and sales.

Power BI Looker Studio KPIs View service](https://multiconversion.com/en/services/marketing-sales-dashboards/)

[next service · 03/13 Custom Software Development](https://multiconversion.com/en/services/custom-software-development/)

let’s start

## Start with a _strategic analysis_ of your business.

Share your project with us and our team will prepare an initial audit to identify growth opportunities in Digital Marketing, Artificial Intelligence and automation. You will receive it within 48 hours.

📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com