# Web analytics services for your business.

Canonical source: [Web analytics services for your business.](https://multiconversion.com/en/services/web-analytics/)
Language: en

> Web analytics consulting for businesses. GA4 configuration, Google Tag Manager, conversion tracking and Google Analytics 360. Request a proposal.

Available versions: [es](https://multiconversion.com/servicios/analitica-web/index.md) · [en](https://multiconversion.com/en/services/web-analytics/index.md) · [pt](https://multiconversion.com/pt/servicos/analitica-web/index.md)

Web analytics consulting· service 13 / 13

Connect what happens on your website with marketing and sales decisions. We configure GA4, Google Tag Manager and conversion tracking so your team can work with data it can verify.

[Tell us what you need to measure](https://multiconversion.com/en/services/web-analytics/#contacto)

what’s included

## Web analytics for _informed decisions_.

We combine strategy, technology and data to improve your business results.

01

### Measurement plan and KPIs

We define what a lead, an opportunity and a sale mean for your business. You receive an event map, parameters and validation criteria for marketing, development and management.

02

### Google Analytics 4 configuration

We configure properties, key events, funnels and cross-domain measurement. We adapt GA4 to forms, ecommerce and journeys across multiple websites.

03

### Google Tag Manager and pixels

We design the dataLayer and implement tags for Google Ads, Meta and other agreed platforms. We check triggers, duplicates and permissions before publishing.

04

### Consent and data quality

We review how your cookie banner, Consent Mode and tags work together. We document the data sent and check that the configuration respects visitors’ choices.

05

### Google Analytics 360 and BigQuery

We assess whether you need Analytics 360 based on volume, limits and brand structure. We configure BigQuery exports, also available in standard GA4, and access for each team.

06

### Analytics support and monitoring

We check for issues after website changes, new campaigns or integrations. Documentation and training help your team maintain and use the measurement setup.

how we work

## Clear method, clear _deliverables_.

Every phase has its scope, duration and KPIs defined in writing. You know what you are buying, when it arrives and how it is measured.

[Request a proposal](https://multiconversion.com/en/services/web-analytics/#contacto)

01

### Goals and scope

We bring marketing, sales and technology together to agree on business questions, websites, markets and data sources.

Definition

02

### Measurement design

We prepare the event plan, dataLayer and team responsibilities before implementation.

Design

03

### Implementation and testing

We configure GA4 and GTM and validate the agreed journeys, with and without consent, before handover.

Validation

04

### Handover and support

You receive documentation, access and a training session. Ongoing maintenance is scoped to your needs.

Continuity

questions

## Frequently asked _questions_

### What does web analytics consulting include?

It includes KPI definitions, a measurement plan, the agreed configuration and data quality checks. We can review an existing installation or build one from scratch. The proposal specifies the websites, tools, events and deliverables included.

### Does a large company need Google Analytics 360?

Company size alone does not determine this. We review data volumes, processing limits, organisation and support requirements. Standard GA4 may be sufficient and also supports BigQuery exports. If Analytics 360 is needed, licensing is handled separately from implementation.

### Can you work across brands, countries or domains?

We can design a measurement architecture for different brands and markets, with shared event and access standards. The scope covers the agreed properties, domains and integrations and is coordinated with internal technology and data teams.

### Can analytics measure every visit and sale?

No. Consent choices, blockers, device changes and platform limits leave gaps. We document them and compare conversions with CRM or order data where compatible sources exist.

### How much does GA4 and Google Tag Manager setup cost?

It depends on the number of websites, events and integrations, and the current setup. After reviewing the scope, we provide a proposal separating implementation, any paid tools and ongoing support.

connected services

## Connect measurement, campaigns and _sales_.

Start with the problem you need to solve. Each service has its own scope and deliverables.

[

### GA4 and GTM audit

Find issues in GA4, GTM and advertising pixels with evidence and a prioritised action plan.

GA4 audit GTM Data quality View service](https://multiconversion.com/en/services/ga4-audit/)[

### CRM and campaign integration

Connect qualified leads and CRM sales to Google Ads and Meta Ads to measure commercial outcomes.

CRM Offline conversions Google Ads and Meta View service](https://multiconversion.com/en/services/crm-campaign-integration/)[

### Marketing and sales dashboards

Power BI and Looker Studio dashboards bringing together investment, opportunities and sales.

Power BI Looker Studio KPIs View service](https://multiconversion.com/en/services/marketing-sales-dashboards/)

[next service · 01/13 Artificial Intelligence & automation](https://multiconversion.com/en/services/artificial-intelligence/)

let’s start

## Define what your business _needs to measure_.

Tell us which tools you use and which decisions your current data cannot support. We will scope your web analytics project.

📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com