Cabañero

360º marketing strategy

Cabañero is a leading window manufacturer with over 30 years of experience that provides PVC and aluminum solutions. During this time, innovation and constant improvement as well as commitment to the customer have been its values.

The main challenge was to position Cabañero as an innovative window manufacturer in the new digital environment, conveying to clients their value of commitment. A company that manages to convey a unique experience to customers, from the moment they discover the brand until the purchase of the product and the after-sales service.

YEAR

2017 – 2019

SERVICES

Strategic Consulting
Digital Marketing
Conversion Design
Web development

Higher campaign conversion rate

Achieved through A / B testing strategies and other technical actions of continuous improvement

Increase of main KPI’s

The synergies achieved through different strategies helped to improve the main metrics.

Improved usability and increased brand commitment

The development of a unique navigation and interaction experience improved the clients’ commitment to the brand.

Unique visual experience

We offer specific graphic solutions for each medium, bringing differentiation to the communication of the company’s image. Through a different visual experience we managed to strengthen the affective bonds with the brand through the tools or graphic resources needed, such as billboards, catalogues, landing pages and webs.

STRATEGY

Blended marketing: Coordinating the offline and digital environment

The challenge of conveying the values of the company through every channel required a deep analysis from the point of view of the Customer Journey and each phase of the conversion funnel.

The definition of a global marketing plan that aligned the offline and the digital strategy made a big difference. Then, after analyzing the particularities of each medium, we allocated the necessary resources to obtain a greater return on investment.

Blended Marketing, “the symbiosis between on and off environments”

Performance Marketing, getting the highest return on investment Facebook and Google campaigns.

High performance campaigns

We develop strategies for specific campaigns, which are segmented according to service / product, type of customer and user’s moment of purchase.

Jointly with Cabañero we defined the most convenient media where they needed to be present, the moment in which they needed to have an impact as well as the investment volume needed in each one.

The implementation and continuous improvement of the campaign improved user experience and therefore achieved higher conversion rates.