What is ROAS and how to calculate it
ROAS, another acronym within the universe of terms and anglicisms of Digital Marketing. This metric, without being as “famous” as the CPC, the CTR or…
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7 curiosities of Tik Tok: The social network of the Z generation
The social network of the moment (with permission from Instagram) managed to exceed last October in the number of downloads to Facebook, Instagram, Youtube and…
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Restaurants no longer need a website ‘thanks’ to Google
Opening hours, location, menu, recommendations ... who has not ever looked for relevant information about a restaurant? If you have ever done it, how many…
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Know the new tool for removing URLs from Google
We finally have the URL removal tool available in the new search console interface. For a few months, Google has been creating a new interface…
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Google Chrome will “engulf” all third-party cookies … And now what?
Google will eliminate third-party cookies in your Chrome browser in less than 2 years. (and ...a scary sound is heard comes in!) It is news…
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Eco marketing , green marketing What it is and how to apply it
Eco marketing, green marketing. What it is and how to apply it Do you have a recycling program at your agency? Do you use LED…
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Using keywords in titles is no longer critical for Google
Just two weeks ago, John Mueller, Google Webmaster Trends Analyst, announced that putting the keyword in the titles (H1, H2, H3, etc.) has ceased to be…
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SEO trends for 2020
For a few years, SEO strategies have become very important, especially in the search for positioning in the Google network where 90% of internet user…
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Marketing trends in 2020
As we approach the end of the year, it is an appropriate time to look where we are going and the marketing trends, we are…
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B2B strategies of leads caption in Linkedin
Leads, brochures, records, contacts ... in short, users’ contact details interested in your products or services. They are the fuel of B2B businesses and their…
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