What is shadow banning and how to avoid it
You may have heard in recent months about a new phenomenon that affects some users of certain social networks, shadow banning. Even you may be…
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Positions in digital marketing: What do they mean and what does each one does?
With the evolution of technology, new advertising forms and the constant increase in the use of social networks and anglicisms too, there are more and…
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AVO & App Indexing: Beyond the ASO
AVO (App Visibility Optimization) is the union of two concepts widely used today. On the one hand, the ASO (App Store Optimization) and on the…
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News on Google My Business
In this post, we will talk about the latest news Google has implemented in one of its preferred tools: Google My Business. A long time…
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Influencers: Marketing bubble?
Would the hotel give me a free room in exchange for an Instagram post? Given its 87,000 followers, the influencer and full-time blogger Elle Darby…
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BrandZ Ranking: Which are the best-rated brands in the world?
Amazon is already the most valuable brand in the world. Last week the BrandZ ™ new data top 100 rankings of the most valued brands…
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Databases and Marketing Automation: How to get the most out of them
Marketing automation is the use of digital tools (software) to perform marketing actions in an automated way. This can be applied to campaigns automation, data…
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The new look of Google search results on mobile
The giant Google continues to make changes, and this time, it has fallen to the look of the results page when the search is done…
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Millennials, Z generation and other generations in marketing
Millennials, Generation X, Y or Z, baby boomers... Knowing how to identify the different generations is essential to be able to apply a marketing strategy…
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Increase conversions on your website, the CRO secret
In today's post, we are going to talk about the conversion’s optimization on the web. The first is to know what kind of conversion we…
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