Positions in digital marketing: What do they mean and what does each one does?
With the evolution of technology, new advertising forms and the constant increase in the use of social networks and anglicisms too, there are more and…Read More
BrandZ Ranking: Which are the best-rated brands in the world?
Amazon is already the most valuable brand in the world. Last week the BrandZ ™ new data top 100 rankings of the most valued brands…Read More
Databases and Marketing Automation: How to get the most out of them
Marketing automation is the use of digital tools (software) to perform marketing actions in an automated way. This can be applied to campaigns automation, data…Read More
Millennials, Z generation and other generations in marketing
Millennials, Generation X, Y or Z, baby boomers... Knowing how to identify the different generations is essential to be able to apply a marketing strategy…Read More