Increasing brand engagement in Social Media
The conceptualization, design and implementation of a campaign in social media is always a challenge. Conveying the values of the brand, winning the hearts of their followers, and generating emotions was the goal of the campaign “La calle de mis abuelos” (The street where my grandparents live.).
Together with the client and the audiovisual production company BSV Producción, we developed the campaign strategy for social media. From the concept of the creative idea, through the audiovisual production and WEB Development & UX Design to its launch.
The campaign achieved the outreach needed to obtain high ratios of engagement and identification of the brand’s campaign with the target audience. The campaign had a high impact on social media by increasing brand awareness.