Design and implementation of a comprehensive digital marketing strategy
Multiconversion helped design and implement a new comprehensive digital marketing strategy.
Increasing sales through direct channels
Since 2014, when Rh Hotels decided to invest in the digital channel, we have been helping the group to implement its digital strategy from the beginning. We designed their action plan, implemented it and carried out follow-up and continuous improvement actions.
Together we have managed to increase the group’s turnover in the direct channel by developing a wide range of digital strategies through PPC campaigns, programmatic advertising, automated email marketing, Search Engine Optimization and strategies for the personalization of the user experience.
Client analysis with different Buyer Persona and the identification of the different phases in Customer Journey were key in the development of the entire digital strategy. The personalization of a strategy for each client type led to an increase in sales, improving the return on investment.