Cookie policy.
What we store in your browser when you visit multiconversion.com and its blog, what for, and how to change your choice.
Last updated on 25 September 2026.
What are cookies?
Cookies are small files a website stores in your browser to remember information between pages or visits. This policy also covers similar technologies, such as the browser’s local and session storage and the reading of device data done by some measurement services.
Who uses them
Multiconversion S.L., the controller of this website and its blog, in Spanish, English and Portuguese. Its identification and contact details are in the privacy policy.
Some third parties also store or read data through our website: Google (Google Analytics) and Cloudflare (form verification).
Your consent
Necessary cookies are required for the website to work and do not need your permission (article 22.2 of Spanish Law 34/2002, LSSI). Analytics cookies are only enabled if you accept them in the cookie banner. We do not use advertising cookies or build profiles.
Your choice is stored for 12 months; after that we ask again. You can change it at any time with the “Cookie settings” button on this page or at the bottom of any page. If you withdraw your permission, we delete the analytics cookies from your browser.
You can also block or delete cookies in your browser’s privacy settings.
Cookieless measurement (Google consent mode)
We use Google’s consent mode in its advanced version. If you do not accept analytics cookies, Google Analytics does not store or read cookies in your browser, but it does receive cookieless pings when you visit a page or interact with it: the page viewed, the language, the browser and device type and the screen size, with no identifier stored on your device. Google uses them in aggregate to estimate visits. Google Analytics does not store your IP address.
Cookies and data we store
On multiconversion.com and its blog, in all three languages.
Necessary (no permission needed)
| Name | Set by | Duration | Purpose |
|---|---|---|---|
mc_cookies | Multiconversion | 12 months | Stores your cookie choice. |
pll_language | Multiconversion (blog) | 12 months | Remembers the blog language. |
mc-idioma (local storage) | Multiconversion | Until you delete it | Remembers the language you pick in the language switcher. |
mc-atribucion (session storage) | Multiconversion | Session | Landing page, referring website and campaign parameters (utm, gclid, fbclid, msclkid). They are attached to your message if you contact us; otherwise they never leave your browser. |
mc-origen (session storage) | Multiconversion | Session | Referring website and campaign parameters of the page you land on. If you accept analytics, Google Analytics uses them to attribute your visit correctly even if you move to another page before the first one is measured; otherwise they never leave your browser. |
mc-form, mc-idioma-ref and mc-logos (session storage) | Multiconversion | Session | How the website works: confirming a form was sent, not repeating the automatic language switch and not repeating the logo animation. |
crm_wa_landing (session storage) | Multiconversion (blog) | Session | The page you open WhatsApp from. When you press the button, that page, the campaign parameters and, if you accepted analytics, the Google Analytics identifier are recorded in our CRM so we know where the conversation comes from. |
mc_interno | Multiconversion | 12 months | Only in the Multiconversion team’s browsers: excludes their visits from the statistics. |
Cloudflare Turnstile | Cloudflare | — | Checks that a form is sent by a person. It analyses technical browser data and sets no cookies on our domain. On the website it loads when you reach a form; on the blog, when the page opens, because of the newsletter form in the footer. |
wordpress_*, wp-settings-* and comment_author_* | Multiconversion (blog) | Session to 1 year | Only if you log in to edit the blog or, when commenting, ask us to remember your name. |
Analytics (only with your permission)
| Name | Set by | Duration | Purpose |
|---|---|---|---|
_ga | 2 years | Tells visitors apart with a random identifier. | |
_ga_T7PRZVRRSZ | 2 years | Keeps the session state. |
Content from other websites
Some older blog posts include YouTube videos. They load in privacy-enhanced mode (youtube-nocookie.com): YouTube stores no information about your visit until you play the video.
International transfers
Google and Cloudflare may process this data in the United States. Both companies take part in the EU-U.S. Data Privacy Framework, which the European Commission considers to provide an adequate level of protection. Google Analytics keeps the data for 14 months.
Previous cookie banner
Until 25 September 2026 the blog used a different banner, with the cookies viewed_cookie_policy, cookielawinfo-checkbox-*, CookieLawInfoConsent and cli_user_preference, and accepting it also brought HubSpot’s cookies (__hstc, hubspotutk, __hssc and __hssrc) and _gcl_au. They are no longer used: if you have them, they are deleted when you choose in the current banner, which asks for your choice once more.
Changes to this policy
If we change the cookies we use or their purpose, we will update this page and, if something new needs your permission, we will ask for it.