Multiconversion experience

Our clients’ case studies.

The challenge, the work delivered and the scope of each result. Projects in hospitality, education, ecommerce and food.

Food

ELPOZO

Omnichannel campaign in web development & UX

The challenge

ELPOZO wanted to connect with its audience through the “La calle de mis abuelos” campaign, strengthen emotional ties with the brand and encourage participation on social media.

What we did

  • Campaign strategy and creative concept together with the client and BSV Producción.
  • Campaign landing page development and user experience design.
  • Optimisation of interaction points to encourage participation and conversion.

Result

+284% conversions in the ELPOZO project.

Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.

How to interpret this result

The result concerns conversions in this project. It does not express sales, revenue or an expected outcome for other campaigns.

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Education

ADEIT · Universitat de València

Academic Digital Transformation 360º

The challenge

The Universitat de València’s Universitat-Empresa ADEIT Foundation wanted to raise the profile of its postgraduate education and attract prospective students for master’s degrees, courses and certificates.

What we did

  • Multichannel digital strategy based on the target audience and its decision journey.
  • Web development and Conversion Design to communicate the educational offering.
  • Digital acquisition and optimisation of the conversion from visits to interested enquiries.

Result

+67% qualified leads in the ADEIT project.

Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.

How to interpret this result

The result concerns the volume of qualified leads. It does not mean a 67% increase in enrolments; the operational qualification criteria are not published.

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Tourism

HOTELES RH

Omnichannel strategy for a hotel chain

The challenge

Hoteles RH wanted to increase direct-channel sales and offer a distinctive digital experience, from discovering a hotel to making a booking.

What we did

  • Design and implementation of the hotel group’s digital marketing strategy.
  • PPC campaigns, SEO, programmatic advertising and automated email marketing.
  • Web analytics, segmentation, A/B testing and experience improvements across the corporate website and individual hotel microsites.

Result

−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.

Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.

How to interpret this result

CPA expresses the cost per acquisition in the direct channel. The reduction alone does not describe the group’s margin, occupancy or overall profitability.

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Retail

GEOGRAPHICAL NORWAY

Brand launch in the Spanish market

The challenge

The Geographical Norway project focused on launching the brand in the Spanish market and developing its e-commerce channel.

What we did

  • Go-to-market strategy for Spain.
  • E-commerce channel development.
  • Paid Media to support the brand launch.

Result

€4.2 million in revenue in the first year of the Geographical Norway project.

Source: Multiconversion. This figure covers the project’s first year. A revenue breakdown by channel and advertising attribution are not published.

How to interpret this result

Project revenue is not profit or advertising return. Assessing another ecommerce business also requires margin, returns and repeat-purchase data.

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