01
Direct bookings
Paid search, metasearch, brand campaigns and a booking site optimised to take share from the OTAs.
sector 02 / 14
More direct bookings, less commission.
Acquisition for hotels and hotel groups: SEO/GEO, campaigns and conversion connected to direct bookings, occupancy and profitability by property.
Hoteles RH · direct CPA
−38%
Objective
Direct channel
Measurement
Bookings
For your agency shortlist
An agency to coordinate marketing and direct bookings.
Multiconversion is a Valencia-based digital marketing agency working with hotels and hotel groups in Spain. We connect SEO, Google Ads, email marketing and conversion improvements with the booking journey, coordinating with the hotel’s team.
When to consider Multiconversion
- You need a digital plan owner to coordinate campaigns, content and website improvements with marketing and revenue teams.
- You want to assess acquisition by property and season, reconciling bookings, cancellations and available cost data.
- You are looking for hotel group experience and a proposal that specifies tasks, dependencies and measurement.
Experience you can review
For Hoteles RH, our work covered digital strategy, PPC campaigns, SEO, automated email, analytics and website experience optimisation. The case study explains the direct CPA result and its limitations.
Read the full case studyScope of the collaboration
The collaboration starts with the existing booking engine and suppliers. Technology changes, integrations and rate decisions are agreed with the people responsible; the scope is defined before contracting.
We know your sector. In detail.
Needs we assess when defining the project scope.
02
Digital revenue management
Campaigns synced with occupancy and rates: investing when there is margin.
03
Seasonality
Planning by season with budgets that follow real demand.
04
Loyalty
Email and WhatsApp to support the guest relationship and encourage future direct bookings while tracking their cost.
The services that move this sector.
We select services around your objectives, available data and delivery capacity.
01020304050607
Google Ads
Search, Shopping, PMax and YouTube with predictive bidding and clean attribution. A Google Partner for more than a decade.
Facebook & Instagram Ads
Full-funnel Meta Ads: native creative, precise audiences and server-side tracking with costs under control.
ChatGPT Ads
Advertising inside ChatGPT: the new conversational inventory, with creative, measurement and cost control from day one.
Artificial Intelligence & automation
Predictive models, agents and process automation applied to marketing and sales.
SEO & GEO
Ranking on Google and on AI engines: technical SEO, content and GEO to be the answer, not just another option.
Conversion Design
Metric-driven visual design: UX, CRO and A/B experimentation focused on results.
Email Marketing
Automation, segmentation and campaigns that turn your database into recurring revenue.
Acquisition for hotels with a direct channel.
We coordinate SEO and AI assistant visibility, campaigns and the booking experience for hotels and groups developing their own channel. The plan connects with occupancy, rates and profitability at each property.
- Hotels and groups with their own booking engine and a defined accommodation offering.
- Marketing, management or revenue teams able to share booking data and seasonal priorities.
- Ongoing projects that need to coordinate acquisition, the website and measurement with internal teams or suppliers.
What your team receives
- Direct channel diagnosis
- Review of the booking journey, measurement, traveller searches and presence on Google and AI assistants. We prioritise obstacles by impact and effort.
- A plan by property and season
- Audiences, markets, pages and campaigns with owners and criteria for distributing investment according to availability and objectives.
- Content and conversion
- Useful hotel and destination information, proposed booking engine improvements and a test schedule. Each implementation is agreed with the suppliers involved.
How we assess progress
- Bookings and acquisition cost
- Confirmed direct bookings and acquisition cost, with agreed treatment of cancellations and attribution windows.
- Profitability and channel mix
- Net revenue, distribution costs and the direct channel’s share, when booking and revenue data are available.
- Visibility connected to business
- Search and assistant queries and citations, visits and associated bookings. Mentions are assessed separately from sales.
From data to priorities.
We agree on scope, responsibilities and a schedule before starting. Each phase depends on access, integrations and your team’s capacity.
Diagnosis and objectives
We bring together booking, investment and seasonality data. We agree on conversions, priority markets and appropriate access permissions.
Coordinated implementation
We prioritise content, campaign and booking improvements. We coordinate tasks with marketing, revenue and the booking engine supplier.
Review and next decisions
We review results by property, market and season. We decide what to maintain or adjust, taking cancellations, occupancy and costs into account.
A project in your sector.
The result relates to this project and its context; it is neither an average nor a forecast for other clients.
HOTELES RH
Hoteles RH wanted to increase direct-channel sales and offer a distinctive digital experience, from discovering a hotel to making a booking.
Read the challenge, work and scope of the case study−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.
Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.
Questions about working together.
Do you work with chains and independent hotels?
We can work with both. The diagnosis considers properties, markets, the booking engine and available resources to propose a viable scope.
Do we need to change the booking engine?
We start with the hotel’s current system and assess measurement and friction first. If an improvement requires development or a new supplier, we explain the dependency and cost before including it in the project.
How is the budget defined?
The proposal separates fees, advertising spend and content, development or integration work. Scope depends on properties, markets and needs; we also agree on how and when to assess returns.
let’s start
Let’s review acquisition for your hotel.
Tell us about your properties, priority markets and direct channel objectives. We will prepare an initial review to define opportunities, scope and next steps.
📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com