ELPOZO
Omnichannel campaign in web development & UX
The challenge
ELPOZO wanted to connect with its audience through the “La calle de mis abuelos” campaign, strengthen emotional ties with the brand and encourage participation on social media.
What we did
- Campaign strategy and creative concept together with the client and BSV Producción.
- Campaign landing page development and user experience design.
- Optimisation of interaction points to encourage participation and conversion.
Result
+284% conversions in the ELPOZO project.
Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.
How to interpret this result
The result concerns conversions in this project. It does not express sales, revenue or an expected outcome for other campaigns.
