ELPOZO: Omnichannel campaign in web development & UX
+284% conversions in the ELPOZO project.
The challenge
ELPOZO wanted to connect with its audience through the “La calle de mis abuelos” campaign, strengthen emotional ties with the brand and encourage participation on social media.
What we did
- Campaign strategy and creative concept together with the client and BSV Producción.
- Campaign landing page development and user experience design.
- Optimisation of interaction points to encourage participation and conversion.
Result
+284% conversions in the ELPOZO project.
Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.
How to interpret this result
The result concerns conversions in this project. It does not express sales, revenue or an expected outcome for other campaigns.
Related services
What this case study documents
Multiconversion describes the work delivered and the reported project outcome. The figure was confirmed by the agency; it is not presented as an independent audit. The complete measurement report is not published.
Applying this experience to another project
Scope depends on your objectives, available data and team resources. Previous experience helps assess fit; it does not determine the outcome of a new project.