CRM integration with Google Ads· Web analytics

Connect your CRM to Google Ads and Meta Ads.

Send qualified lead, opportunity and closed-sale signals to your campaigns. We connect sales activity with advertising investment to assess which campaigns generate business.

Assess my CRM integration

(01)what’s included

From form submission to sale: connect the journey.

We combine strategy, technology and data to improve your business results.

Sales stage mapping

We agree on what qualified lead, opportunity and sale mean in your CRM. We define which stages to send to each platform and which to use for reporting or optimisation.

Campaign source in your CRM

We review UTMs, identifiers and timestamps from form submission to sales record. We design source retention around permissions and system capabilities.

Offline conversions in Google Ads

We configure compatible sales actions from your CRM. We validate identifiers, timestamps, values, currencies and acceptance status to detect import errors.

Enhanced conversions for leads

We implement enhanced conversions for leads where sources and permissions allow. We validate normalisation and hashing of required data for submission through supported channels.

Meta Conversions API

We connect agreed events to Meta through a compatible integration. We check identifiers and deduplication when the same event is also sent by the browser pixel.

Checks and documentation

We deliver field mappings, submission rules and error checks. We monitor rejected records and agree on how to handle cancelled sales, duplicates and CRM changes.

(02)how we work

Clear method, clear deliverables.

Every phase has its scope, duration and KPIs defined in writing. You know what you are buying, when it arrives and how it is measured.

Request a proposal

Feasibility and permissions

We review your CRM, forms, advertising accounts and available connectors to confirm which data and stages can be sent.

Diagnosis

Integration design

We define fields, identifiers, consent, submission frequency and deduplication rules.

Design

Validated pilot

We test one source and one conversion, review platform responses and reconcile records before expanding.

Pilot

Rollout and monitoring

We activate the agreed stages. We only propose using them for bidding when data quality and volume support it.

Monitoring

(03)questions

Frequently asked questions

What are Google Ads offline conversions?

They are actions outside direct website tracking, such as a sale closed by the sales team. An integration can send them to Google Ads when compatible identifiers, timestamps and permissions are available to associate them with advertising.

Which CRMs can connect to Google Ads or Meta?

We assess HubSpot, Salesforce, Odoo, Zoho and custom CRMs. Feasibility depends on the edition, APIs, connectors and permissions available. The proposal confirms the method and potential licensing costs before implementation.

Can campaigns optimise for qualified leads instead of form submissions?

Yes, where the platform supports the integration and receives sufficient valid signals. We first check quality, volume and the time to qualification. Not every submitted event should automatically become a bidding goal.

What do enhanced conversions for leads add?

They add first-party data, normalised and processed according to Google’s requirements, to help relate sales conversions to advertising interactions. Appropriate implementation and permissions are required; hashing does not remove data protection obligations.

Does integration guarantee more sales or higher ROAS?

It does not guarantee a commercial outcome. It improves the signals available to analyse and, where appropriate, optimise campaigns. Results also depend on your offer, investment, sales process and data quality and volume.

(04)connected services

Connect measurement, campaigns and sales.

Start with the problem you need to solve. Each service has its own scope and deliverables.

next serviceMarketing and sales dashboards

let’s start

Connect campaigns to closed sales.

Tell us which CRM you use, where leads come from and which stages you want to measure. We will assess feasibility and integration scope.

📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com