Instagram, a life told in images. Much homelier than Facebook, Instagram already has 49% of active users, a percentage each year higher. It is, without a doubt, the social network that has grown the most in recent years and has achieved the proliferation and success of influencers and micro-influencers, as well as unknown brands that have become famous around the world. It is the little sister of Facebook and, therefore, it is convenient to have a presence in it, since it offers a higher capacity for brand-user-brand interaction and it looks much closer. The advertising possibilities are also exciting, although now it does not stop, for example, launching campaigns to obtain followers.
Twitter, if you hear twit, twit is not a bird, it’s me who sent it. With 48% of users, Twitter is the favorite social network to be informed instantly of any topic type. Users have the possibility to be informed every second of the news from the media, security services, health centers and, of course, the brands and hashtags that follow. Although it is not an indispensable network, it is interesting to assess a possible advertising investment in it and, moreover, it is a fundamental tool for the complaint’s management and communication crises.
Linkedin, as snobby as our house’s living room. About 30% of users use Linkedin to be able to connect with work colleagues, request jobs and know the companies and organizations news in their professional sector. With excellent contents and profiles in which the user shows the best face to the public, Linkedin has managed to create connections that, in no other way, would have been possible.
Pinterest and its aspirational boards. Although it does not have much penetration in the social network’s world (22%), Pinterest has become for many an album full of photos, creatives, and infographics favoring inspiration. Depending on the activity of the brand, for example, if it is a clothing store or a recipe blog, it could be interesting to be present because, after all, it is one more way to generate impact.