Shadow banning
Digital marketingSpecialized marketing

What is shadow banning and how to avoid it

You may have heard in recent months about a new phenomenon that affects some users of certain social networks, shadow banning. Even you may be…
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AVO & App Indexing: Más allá del ASO
Digital marketingSpecialized marketing

AVO & App Indexing: Beyond the ASO

AVO (App Visibility Optimization) is the union of two concepts widely used today. On the one hand, the ASO (App Store Optimization) and on the…
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Marketing de rebajas
Digital marketingSpecialized marketing

Sales marketing: 5 points in which you should not look for “bargains” if you want to get good results

January sales have already arrived, and everyone is looking to save some money by buying what they want or need at a better price through…
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marketing en educación_portada
Specialized marketing

Marketing in education: Differential strategies at the service of schools, colleges and universities

Currently, we are in the Digitalization Age, meaning that both children parents who are going to enter a new school, as well as students who…
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