How should my SEO strategy be?
- Define the market niche where you want to act
We must run away from the generic and find that niche market in which we can have visibility and less competition, so it will be faster to get positioning. It also depends a lot on the sector, because there are some very saturated and others less, so it is about finding the opportunity.
- The importance of domain choice
A good domain name can help us to position very well. If we find a differentiating keyword that we can include in the domain name, we will have a lot of won in the eyes of Google.
- Keyword Research: the key
This step should take time, and we should do it carefully. There are tools can help us carry out keywords this study such as SEMRush, the keyword planner of Google or Google Trends. Thus, we will obtain search volume data, competition, and trend over time, which will help us define which keyword to attack.
Besides, the most advisable thing is to follow a long tail strategy and not head tail or, which is the same, try to position more specific keywords, since they will have less search volume but will differentiate us and position better.
- Structure your website based on SEO
The web is not just design and, therefore, we must focus its structure based on the study of keywords. Creating landing pages or sections based on the main keywords will be basic in the approach, in such a way that we can develop content like the keyword we work with and a logical URL. All this is crawled and valued by Google when it comes to positioning.
The most important thing is the content. Google crawls our website and what it values is the quality and quantity of content on the page. Also, he is attentive to updates and appreciates that content is refreshed and new ones are generated. The blog is a great tool that can help us, especially if our website is static.
- The appearance in the SERP
A significant section is to correctly write the titles and meta descriptions (appearance in search engine) and maximize the CTR, that is, be flashy and increase the percentage of clicks. There are many ways to stand out so that they choose us over other results, we must be innovative and include calls to action.
It is complicated and expensive, but often differentiation is at this point. Neither must be obsessed as Google values above all the links in a natural way, but … How do you know they are natural? That is where you must try to reach agreements and, above all, that our links make sense and are useful for the user.