HOTELES RH: Omnichannel strategy for a hotel chain
−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.
The challenge
Hoteles RH wanted to increase direct-channel sales and offer a distinctive digital experience, from discovering a hotel to making a booking.
What we did
- Design and implementation of the hotel group’s digital marketing strategy.
- PPC campaigns, SEO, programmatic advertising and automated email marketing.
- Web analytics, segmentation, A/B testing and experience improvements across the corporate website and individual hotel microsites.
Result
−38% direct CPA: a reduction in the cost per acquisition in Hoteles RH’s direct channel.
Source: Multiconversion. The measurement period and comparison baseline for this percentage are not published.
How to interpret this result
CPA expresses the cost per acquisition in the direct channel. The reduction alone does not describe the group’s margin, occupancy or overall profitability.
Related services
What this case study documents
Multiconversion describes the work delivered and the reported project outcome. The figure was confirmed by the agency; it is not presented as an independent audit. The complete measurement report is not published.
Applying this experience to another project
Scope depends on your objectives, available data and team resources. Previous experience helps assess fit; it does not determine the outcome of a new project.