The Cabañero company is one of the leading enterprises in the sector of the manufacture and installation of aluminum and PVC windows and different accessories for the home in Spain.
From Multiconversion, our work in this project consisted in the definition and execution of a hybrid strategy. With Cabañero we carried out different campaigns that, although they started in the offline world, such as advertising in buses and billboards, their impact continued in the online territory, with the creation of specific landing pages and advertising campaigns, both in Google Adwords as in the different social networks.
These campaigns had high performance, because thanks to them, leads were obtained through the generation of interest with display campaigns and the visibility of advertising on buses, which generated an increase in online searches of the company, as well as of the specific campaign.
Throughout this process, we always make sure to take maximum care of the company’s image, as well as highlighting its strengths. Also, the designs were created on the new model that the company wanted to reflect on all its channels. With this idea, we also create new catalogs and commercial leaflets, as well as flyers and advertising banners.
Once we had established the company designs in the different communications, we began to develop the new Cabañero website. This needed improvements, both at the design level and in the conversion strategy. We wanted to design a website that reflects the values of innovation and quality of Cabañero, but always considering the usability and the main objective: the capture of leads.
To improve the conversion, we established different calls to action (CTA) in the different pages making up the web, in addition to creating a top bar where is always visible the possibility of contact with the different stores.
“We wanted to design a website that reflects the values of innovation and quality of Cabañero, but always considering the usability and the main objective: the capture of leads“
As a contact novelty in the online world, we created a direct link to the WhatsApp lines available for each commercial establishment.
We consider the entire implementation and execution of the campaign a success story, both for the results obtained and for the gratification of our client.
Thanks to the development of a 360º strategy we have managed to unify and improve the communication and image of one of the great Valencian companies in the metallurgical sector.
