How to choose suitable keywords for my content?
The choice of a keyword must be considered, be consistent with the rest of the content and have logic. That is, if your goal is to attract your public website interested in buying healthy food products and supplements, it will not make sense to position your pages or prepare content on your blog with a keyword that had nothing to do, especially if your goal is conversion.
If, on the other hand, you want to draw attention to the user, then within your means, you can choose a keyword with a closer or viral content. For example: “premieres netflix spring 2019”.
Another fundamental issue is to choose keywords that have some volume of searches (more than 200-300 monthly).
On the other hand, position content with keywords related to your business or sector. You do not have to focus solely on your interests, but you can vary depending on the different interests of your target audience, always related to your brand, content, ideas or product/service.
Try to do not deceive the people who visit your website. If you are looking for specific content, give them what they need, do not position them with the keywords they use and then leave them without the information they need.
Analyse your competition: why are the keywords positioning other brands and companies in your sector? The fact of knowing the keywords by which your competition tries to position itself will make you think about your strategy in a more logical and concrete manner.
In addition to the positive keywords, about which we have been talking about, add some negative keywords to your strategy; that is, those with which you do NOT want to position yourself. If you have a hotel in Mallorca for adults only, you can choose to use the negative keyword “hotel in mallorca for children”, so you will not be reaching the public that you are not interested in.