9. Incorrect use of the “alt” tag
It is essential you do not forget to place this label, as it is a text alternative allowing search engines to read an image.
This technique is based on adding links or hidden texts to users to attract search engines. Do not risk that, Google is not stupid and grabs these traps, and will severely penalise your positioning if you discover it.
11. Deceptive redirection
If you want a functional positioning strategy, forget about doing this. Check that your URLs are redirected to the sites where you want to send users, make sure they do not redirect to a separate page.
12. The absence of meta description
It is surprising to see that there are still sites forgetting to put the meta description. The meta description is the one providing the information of the page content to the search engines and must be elaborated correctly, with the correct keywords and length.
13. Do not use an XML map
Site maps are valuable, so make sure you have one on your website. If there are indexing problems, the site maps help solve this. If you have a content manager like WordPress, use the Yoast SEO add-on. Yoast will create an XML sitemap automatically without having to create another, and it will be updated automatically. Do not forget your XML sitemap in your SEO positioning strategy.
14. Misuse of titles and labels (H1, H2…)
It is important to take care of the use of these labels, knowing where to place them is something important that should not be overlooked.
- H1 should always be the title and there should be no more than one per page.
- Do not jump from an H1 label to an H3 without going through the H2 label.
These tags create a hierarchical structure for search engines, so be sure to use them correctly based on the content.
15. The misuse of bold
We use the bold type to highlight content on our page that we consider important. Our keywords are important, but that’s not why we have to constantly highlight them in bold.
Bonus track: 404 errors
You should always control the broken links of your website, since having them will negatively influence your positioning strategy.