News on Google My Business
In this post, we will talk about the latest news Google has implemented in one of its preferred tools: Google My Business. A long time…
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Influencers: Marketing bubble?
Would the hotel give me a free room in exchange for an Instagram post? Given its 87,000 followers, the influencer and full-time blogger Elle Darby…
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BrandZ Ranking: Which are the best-rated brands in the world?
Amazon is already the most valuable brand in the world. Last week the BrandZ ™ new data top 100 rankings of the most valued brands…
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Databases and Marketing Automation: How to get the most out of them
Marketing automation is the use of digital tools (software) to perform marketing actions in an automated way. This can be applied to campaigns automation, data…
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The new look of Google search results on mobile
The giant Google continues to make changes, and this time, it has fallen to the look of the results page when the search is done…
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Millennials, Z generation and other generations in marketing
Millennials, Generation X, Y or Z, baby boomers... Knowing how to identify the different generations is essential to be able to apply a marketing strategy…
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Increase conversions on your website, the CRO secret
In today's post, we are going to talk about the conversion’s optimization on the web. The first is to know what kind of conversion we…
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What are Progressive Web Applications (PWA) and its advantages
Progressive Web Applications (PWA) is a web page that thanks to the technology's application offer a mobile experience like an application. Therefore, the PWA is…
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Latest Facebook changes that you cannot miss
Facebook has already launched some of the improvements it had been announcing for some time. Among them, deletion of various metrics to make the reading…
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The rise of voice searches, is it convenient to change the SEO strategy?
We have become too snug and we love the law of minimum effort. This behavior is reflected in our daily habits and in the way,…
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