The year is full of festivities that we can take advantage of to give our business a boost. And we are not just talking about days like Christmas, Black Friday, Cyber Monday or the 11 of 11 (singles day). We are talking about those imported traditions that have more and more weight and that we can use to boost our turnover through actions different from those of the rest of the year.
The dayketing or marketing strategy of the indicated date is based on using a specific day that has influence on society to do adapted marketing. Valentine’s Day, Easter (not Easter), Halloween, etc. are just some of them. These types of festivities have the characteristic that we can personalize both our products and our messages and actions in a way that we cannot do at another time of year, attracting the attention of our consumers and, why not say it, exploiting our creativity and fun.
What can we do ?: Dayketing ideas to succeed
Launch limited edition products and special packaging
If we cannot reach the level of popular brands such as Fanta, Oreo or Burger King, who usually implement this type of actions in their marketing strategies, we can approach them by theming our usual products or instead of launching a new product exclusively for On that date, small changes can be made to those that are already distributed, such as redesigning the packaging in an original and fun way.
The food sector is perhaps the most versatile in spite of the times, but the fashion and accessories sector also has great potential. Bakeries and pastry shops take out typical sweets on Halloween, restaurants and hotels offer exclusive experiences for Valentine’s Day, at Easter cooking workshops multiply with related recipes, solidarity packaging on the occasion of breast cancer day … If your business allows it, it’s just a matter of seeing how to thematize it and if it can sometimes be supportive, even more so!
Dayketing: Generate specific content for your blog
Every holiday is a good time to generate new content on your blog or update old articles with new information. In this way, we will not only offer new content to our users so that they can consume it and compare it in RRSS, but we will also bring traffic to our website, through organic searches typical of these dates and we will improve SEO.
If we do not know what to write about, the Google Adwords keyword planner is a great tool on the search trends of the moment in relation to the product or service of our business.
Another option is to create a specific landing. In it, the visits from the online marketing actions that we have implemented for Halloween will land. We can also update it every year with new information on promotions, offers and products that we are working on through advertising campaigns.
Dynamize your RRSS
Imagination to the power! During these dates you can use social networks in many ways and achieve greater visibility and engagement than at other times of the year beyond uploading a thematic photo.
On the one hand, you can use hashtags to your advantage (# Halloween2020. #BlackFriday, # Navidad2020) and create new ones related to your business (#burguerkinghalloween, #hallowennike, #telepizzahalloween). Hashtags are a key part of social networks and we must use them for your own benefit.
Another good option is to create specific filters or stickers and encourage users to use them in their publications. The more fun and personalized content, the better.
Launch a contest
A good contest, at the right time, can help you get your social media moving. Your followers love it and it generates a lot of engagement and they also tend to have much more reach than the rest of the publications.
For example, there are several types of contests that you can launch. From hashtag contests for Twitter (create a hashtag on a topic, for example #TheScariestThing, to see the originality of your followers). To contests where you throw a question and reward the most original answer or where you encourage people to post a photo with your product and tag you to participate in the draw.
As you can see, there are many opportunities to promote your business through dayketing. Both digitally and online, these options are used to continue with economic activity. #Togetherwecan
